Description

Joico Color Balance Purple Shampoo protects hair while neutralizing yellow & warm tones in blonde hair. With long-lasting results for up to 12 washes, this paraben-free shampoo boosts shine & smoothness while making hair over 2X stronger

Benefits

Our formula releases Rosehip Oil, Arginine, & Keratin – plus Green Tea extract, UV absorbers, & antioxidants

Suggested use

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Follow with Purple Conditioner. Use 2-3 times a week.